The European solar water heater market is still in its earliest stages of development. The parties best positioned to stimulate the market include energy agencies (on local, regional and national level) and consultants. Solar heating is a relatively advanced renewable energy technology that offers the potential to make an important contribution to sustainability.

Across Europe, there are numerous opportunities for effective market stimulation campaigns. With the support of Soltherm Europe, such campaigns can make use of the results of more than 10 years of experience with marketing actions in 10 European countries. A library of tools and campaign materials enables you to use what is already there instead of having to invent it. If necessary, Soltherm Europe can also give dedicated guidance and support. Being a member of the Soltherm Europe action network will help in finding good partners and financing for market actions, as the organiser has the support of an European-wide platform. Furthermore, Soltherm Europe will give participating campaigns exposure to solar professionals, thus maximising learning effects and networking opportunities.

Soltherm delivers support to campaigns and facilitates publicity. A library of campaign tools and materials is available, specially suited for energy agencies and consultants- with clear categorization and with each tool equipped with a Fact Sheet detailing what is does, when to use it, and most importantly, how you can use and benefit from the tactic.
A very complete manual by Alois Köchli and Marcel Schnarwiler combines state of the art know-how of previous solar campaigns and can be directly downloaded here in English and German.

A Handbook of Campaign Guidelines is presently being prepared that will feature a number of Campaign Formats - models of campaigns that have been successful together with comments on when and how to apply them - and other recommendations resulting from a decade of successful campaigning in ten European markets. This includes managing the quality of the hardware, the installation and the complete sales / information process.

Combining your marketing efforts with Soltherm will create the synergy needed to heat up the solar market, so join the action and contact us!